Social Media Ads
Product Scarcity
I wrote, produced, directed, filmed, and edited this advertisement. This was produced with a small crew and all shot and edited in one day. It is an example of using product scarcity as a buying mechanism.
All Ages, Shapes, and Sizes
I co-wrote, produced, directed, filmed, and edited this ad. I produced this with three people (me and the actors). This is an example of relatable material that appeals to different age groups.
Product Explanation
I wrote, produced, directed, edited and acted in this ad. This is an example of an engaging advertisement creatively incorporates a product explanation.
Man On The Street
I produced, directed, filmed and edited in this ad. This is an example of concealing an ad in a native social media format. It also uses strangers to validate the product’s key attributes which motivates consumers to feel more comfortable trying the product for themselves.
Engaging Content
I wrote, produced, directed, filmed, and edited this ad. This is an example of a product focused ad with a simple message that is engaging and easy to follow.
Third Party Reviews
I co-wrote, produced, directed, filmed, and edited this ad. This is an example of incorporating third party reviews from reputable/recognizable sources to validate the product.